Social media can really suck!!! As a business owner, you may have this love hate relationship with social media. You may absolutely love that it has made the world a little smaller by being able to connect with people that at one point you had no way of reaching. And on the other hand, half of the time you don’t know what the H E double LL you are doing!!!
Social media is constantly changing and rearranging things. New social media platforms are popping up all the time, algorithms change and what was working, is now failing, and of course there is the which platform and how many do I use question that plagues us all!
Don’t you sometimes wish that you can just through social media out the window and for it to never to return again? Well maybe that was a little harsh especially being that social media has now become the bottom line increaser of business.That’s right, too many people consume social media for you to not include it in your business. YOU WILL LOSE A LOT OF CASH…..
Social media is a powerful tool IF you know how to use it. The problem is that many of us just don’t have the time to spend on another tedious task in order to really learn and benefit from it.
So how can you stay ahead of the social media game and not get caught committing business suicide? These simple tips can help.
- Sit your behind in the learning chair and dedicate a certain amount of time each week just to learn about social media. Social media is forever evolving and it is getting harder for some businesses to crack the code. Learning about it a little each week will put you way ahead of many of your competitors. Look at it as a major investment that is going to bring you mad returns!!!
- Test the heck out of the different platforms and strategies so that you can know which one is going to bring you the best return. This is something that you need to do often. Once you find what works, don’t mess it up; leave it alone and only make minor adjustments or upgrades.
- If you can pre-schedule posts, do it!!! You don’t want to risk forgetting to post one day and lose your consistent vibe that you have going with your audience who is depending on you.
- Have a strategy. Be very clear that without having a strategy you’re playing on your social media platform instead of making it work for your business.
- Outsource, outsource, outsource!!! When all else fails or you just don’t have the time, get someone else that is more experienced and also has the time to do what you can’t. Yes, it may cost you a pretty penny, but your business can possibly double if not more by just having a strong social media presence.
Social media is stressful and will make you want to pull out all your hair and look like Homer Simpson, but in that same breath; it can also make you a heap load of cash and gain you a whole lot of exposer if done properly. Choose your battles wisely and know that social media will win every time.