As an entrepreneur and a business owner, one of the most frustrating things that could ever happen is having a great customer ready business with no clients. Your clients are the bread and butter and butter of your business and when you don’t have enough or the right customers, then your business will starve and eventually die.
When you started your business, you most likely started it with the intention of build a life better than living client to client and barely making it. You also probably saw so many other people appear to excel in their business while you often times were frustrated on why your business was not doing the same or better.
So, what if you had the solutions to your biggest struggle. What if you had as many customers as you wanted and also the right kind of customers. Think about the impact that it would have on your business. What about the impact that it would have on you and your family. Just having enough and the right clients makes a HUGE difference! So how do you get there?
It’s more simple than you could imagine.
- Create value before you ask for the sale. Have you ever walked into a business or on a website and you see this list of things that they have to offer for sale and you are completely lost as to what sets them a part from the person next door that does the exact same thing? I can tell you right now that if you are not adding value by teaching, showing, or helping someone before you ask for the sale, you are leaving lots of customers behind and money on the table. By starting a strategic plan to give your audience free and valuable information in the form of an article, video, or short tip; you will improve the amount of people you come in contact with which in turn will increase the amount of customers you are able to have. Most of the time those people viewing your free content will turn into paying customers. Also, show them that they are more than a dollar sign by interacting with them and being social. People want to know that they are connecting with someone that is not just a money driven robot. If you are like many and you struggle with what to come up with to post on social media or even to write about in an article blog, here is an article that can help you. http://denisedamijo.com/social-media-sucks-but-it-doesnt-have-to/
- Know exactly what kind of people you truly want to work with and what solutions you can offer those people. Many times entrepreneurs and business owners have trouble getting clients because they are not clear about who they are wanting to work with and what they can offer. Clarity is essential when you are looking to build your client base. Not only that, but it can save you a lot of wasted time and you won’t get stressed out or burned out from working with the wrong people. You can do this by simply rethinking the direction you are trying to take your business, where that potential client is in their journey, what you can help them with to make their journey better or less time consuming, and of course how much they could and need to pay you in order to produce the results that they are looking for.
- Consistency is key You might not be attracting the clients that you desire because of your consistency. If you haven’t posted a helpful article in over a month, you are doing a huge disadvantage to yourself and to the audience that you are trying to serve. If you have a Facebook page and the last time that you posted was 3 days ago, you are leaving clients and money on the table. Consistency will bring clients to you because they know that they can depend on you to give them valuable information on a consistent basis.
Another article that you might find useful is http://denisedamijo.com/how-to-scale-your-business/
Your business is your baby and it’s a process to help it to grow. Don’t get caught up doing the wrong things and neglect to do the things that are going to bring you paying customers.